Description

A bold hand-painted script for food and drink brands that want to be read from across the street.

Bill Smith is a bold hand-painted script for cafés, bakeries, restaurants, food trucks, and packaged food brands: businesses whose name has to work on a window, a cup, and a box.

Heavy, fast strokes with organic brush texture hold up on shopfront signage, menu boards, coffee cups, takeaway bags, product labels, and posters, where thinner scripts disappear. Ligatures smooth common letter pairs, and a set of brush swashes can underline a wordmark, so this logo font can finish a mark without extra artwork.

Put it to work and the brand starts to feel like a place: an espresso bar with its name painted above the door, a family bakery’s paper bags, a seafood stall whose sign people remember. For food and drink businesses that want warmth and appetite in their lettering, Bill Smith becomes the hand behind the sign.

Perfect For

• Café and restaurant logos
• Shopfront and window signage
• Menu boards and menus
• Coffee cups and takeaway packaging
• Food product labels
• Bakery and deli branding
• Food truck graphics
• Promotional posters

Features

• Uppercase and lowercase letters
• Numerals and punctuation
• Ligatures
• Swashes
• Latin-based multilingual support
• OTF, TTF, and WOFF files
• Works on PC and Mac